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Bill Long - formal
William R. Long, PE, LEEDAP, FSMPS
President

wrlong@triniumresources.com

Throughout his twenty-seven-year career in the building design and construction industry, Bill's passion has always been the "business of the design and construction business" and his career path has reflected that passion.  Prior to starting TRINIUM, Bill held multiple technical, operational, marketing, and managerial positions for both design and construction firms. 

An active member of the building design and construction community, Bill has been a keynote speaker/featured speaker at multiple industry programs and conferences and has also served as a moderator or panelist for a number of panel discussions focusing on the building industry.  He has also been quoted or profiled in Principals Report, Building Design + Construction, Mid-Atlantic Construction, New York Construction, and MarketingNow.

Over the past decade, he has presented at local, regional, and national functions for the Associated General Contractors of America (AGC), the American Institute of Architects (AIA), the Construction Specifications Institute (CSI), the Professional Services Management Association (PSMA), the Construction Management Association of America (CMAA), American Society of Landscape Architects (ASLA), CoreNET Global, the Construction Marketing Research Council (CMRC), the International Society of Pharmaceutical Engineers (ISPE), and the Society for Marketing Professional Services (SMPS). 

A registered Professional Engineer, LEED Accredited Professional, and Certified Professional Services Marketer, Bill possesses a Bachelor of Architectural Engineering degree from The Pennsylvania State University.  In addition, he holds a Master of Business Administration degree from Villanova University where his studies concentrated on Strategic Marketing and the Marketing of Services.

He has also been a guest lecturer at Penn State University, Virginia Tech, and Drexel University and has been a juror for the Architectural Engineering Senior Thesis Program at Penn State.  In addition, he has authored numerous articles and columns for various building industry publications including New York Construction, A/E Rainmaker, and Principals Report.  (Click here to download Bill's cover story on Velcroed Relationships in the Principals Report.)  He has also authored a White Paper for the SMPS Foundation entitled International Success in the A/E/C World - Benchmarks and Best Practices.  (Click here to download the White Paper.)  He is also the Publisher and Editor of the TRINIUM ResourceBook, the leading reference for design and construction firms active in the higher education market sector.

Bill is a Fellow in the Society for Marketing Professional Services (SMPS) and is a member of the SMPS Foundation Board of Trustees.  He is also a Past President and Past Board Member for the Philadelphia chapter and has served as the National Member and Chapter Relations Chairperson for SMPS.  Bill is also a member of the Board of Directors of the Alumni Society of Architectural Engineers at Penn State University.  In addition, he is a member of the Urban Land Institute and the Delaware Valley Green Building Council (DVGBC).

 

    
(Click here for Bill's upcoming and recent speaking engagements.)